The Definitive Guide to Marketing Analytics and Metrics (Collection) #2020

The Definitive Guide to Marketing Analytics and Metrics (Collection) Cesar Brea Rajkumar Venkatesan Paul W. Farris The Definitive Guide to Marketing Analytics and Metrics Collection A brand new collection introducing today s most powerful strategies and techniques for measuring and optimizing marketing authoritative books now in a convenient e format at a great price author

  • Title: The Definitive Guide to Marketing Analytics and Metrics (Collection)
  • Author: Cesar Brea Rajkumar Venkatesan Paul W. Farris
  • ISBN: 9780134000343
  • Page: 158
  • Format: ebook
  • The Definitive Guide to Marketing Analytics and Metrics (Collection) Cesar Brea Rajkumar Venkatesan Paul W. Farris A brand new collection introducing today s most powerful strategies and techniques for measuring and optimizing marketing 3 authoritative books, now in a convenient e format, at a great price 3 authoritative Books help you measure, analyze, and optimize every marketing investment you ll ever make Measuring and optimize your marketing investments is crucial than A brand new collection introducing today s most powerful strategies and techniques for measuring and optimizing marketing 3 authoritative books, now in a convenient e format, at a great price 3 authoritative Books help you measure, analyze, and optimize every marketing investment you ll ever make Measuring and optimize your marketing investments is crucial than ever But, with an explosion in channels and complexity, it s also challenging than ever Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years techniques now exist for accurately quantifying performance and applying what you learn to improve it In this unique 3 Book package, world class experts present these new approaches, and show how to profit from them In Marketing and Sales Analytics, leading consultant Cesar A Breaexamines the experiences of 15 leaders who ve built high value analytics capabilities in multiple industries Then, building on what they ve learned, he presents a complete blueprint for succeeding with marketing analytics You ll learn how to evaluate ecosystemic conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them Brea helps you overcome key challenges ranging from governance to overcoming hidden biases Along the way, he also offers specific guidance on crucial decisions such as buy vs build , centralize or decentralize , and hire generalists or specialists Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today s most valuable marketing analytics methods and tools, and offer a best practice methodology for successful implementation They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy All case studies are accompanied by real data used by the protagonists to make decisions As you practice, you ll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls Finally, in the award winning Marketing Metrics, Second Edition, Paul W Farris and his colleagues show how to choose the right metrics for every marketing challenge You ll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions You ll discover high value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make If you need to measure and improve marketing performance, this 3 book package will be your most valuable resource From world renowned business sustainability experts Cesar A Brea, Rajkumar Venkatesan, Paul W Farris, Ronald T Wilcox, Neil T Bendle, Phillip E Pfeifer, and David J Reibstein
    The Definitive Guide to Marketing Analytics and Metrics (Collection) Cesar Brea Rajkumar Venkatesan Paul W. Farris

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      Cesar Brea Rajkumar Venkatesan Paul W. Farris

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